About

Built by a founder who'd been on the other side.

Hoppylane exists because working with agencies as a founder was painful. We're the partner Heather wished she'd had: honest, invested, and careful with every dollar.

The Hulah story

One TikTok. 28,994 downloads by dinner.

Heather Hopkins founded Hulah, a dating app where every guy has to be endorsed by a woman to join. She grew it on short-form video with zero ad spend: creators she cast herself, scripts she wrote herself, posted every day.

On July 31, 2023, one video did 2.3M views and 28,994 App Store downloads in a single day. Another did 4.7M. Meme accounts reposted the content to tens of millions more. Hulah reached 400,000+ active users and was acquired on December 31, 2025.

Along the way she hired agencies, and hated it: slow, vague, and nobody treating her money like it mattered. Hoppylane is the company she wished had existed. Now she builds and runs creator programs for consumer apps and SaaS products, the same way she built Hulah's.

0K+Hulah active users, no paid ads

0downloads from one video in one day

0Morganic views across Hoppylane programs

0programs brands took in-house after we proved them

How we work

How we get results matters as much as the results.

These rules run everything, and they hold as programs get bigger. Boutique service at any scale: you get senior people, not a hand-off to juniors.

Over-communicate

Especially with clients. Nobody should ever wonder what's happening.

Always hit the ball back

If it's on our side of the court, it goes back the same day.

Treat your company like our own

Every dollar you spend matters. We protect it like it's ours.

Have good character

Honest even when it costs us. If a brand isn't a fit, we say so instead of making the sale.

120% on everything

A true partnership. We show up like part of your team, not a vendor.

Have fun

It shows up in the content. Organic obsessed, and a little playful about it.

Who we work with

SaaS, consumer apps and tech. That's where the playbook is proven.

Every program we've run is in this space, and views turn straight into downloads and signups. Best for brands past product-market fit at $300k+ MRR. We don't take physical products, and we'll say so up front.

✓ Yes

SaaS products, consumer apps, tech.

✕ No

Hardware, apparel and other physical products.

Based in Los Angeles. Creators wherever your customers are.