Your creator army, run like a growth team.
We custom-cast creators who look like your customers, engineer every script for virality, and manage the whole program. Hundreds of unique videos a month across TikTok, Instagram and YouTube, sized to your brand, with organic and paid usage rights included.
Two-month start, then month-to-monthCreator pay includedBest for brands at $300k+ MRR
Real creators. Organic views. Zero ad spend.
People scroll past ads. They watch a person talking.
A creator with zero followers can pull a million views. The platforms rank the video, not the account. So the question isn't "which influencer", it's "how many shots do we get".
200K–700K views if it lands. One moment, one shot, no second take.
Unique videos, cross-posted to 3,600 posts on TikTok, Instagram and YouTube. Dozens of shots every day. Several break out. Programs start at 600 videos a month.
A breakout is a pattern, not luck. Across our programs the same script has hit for several different creators on the same team.
What one program gives you
Content-market fit
Find the message and the persona your market actually responds to, from real posts, not a survey.
Organic reach
Daily posting across three platforms from accounts built for your product. No ad spend.
Message testing
New angles and hooks every week. We double down on what works and cut what doesn't.
A creative library
Every video comes with organic and paid usage rights. It's yours.
Winners to scale
Proven videos your team can put behind spend, cut into ads, or repost anywhere.
We run the whole program.
You stay on the product.
Kickoff + strategy
We learn the product, your customers and the angles worth testing.
1Casting
We custom-cast creators who match your user personas. You approve the picks.
2Scripts, training, warm-up
Scripts engineered for virality, creator training, and account warm-up.
3Posts go live
Daily posting starts. Every video is reviewed before it goes out.
4Iterate
Read what's working, rewrite the plan, and make more of it.
5Weeks 1–3 are setup. In week 4, posts start going out every day.
Results per creator, not just totals.
One video. 28,994 downloads in a day.
Our founder built Hulah and grew it on organic video alone. These are the posts that did it, with their real view counts.
You own every video. Here's what one can do.
We deliver the creative. What your team does with it is up to you. One Hulah video, followed all the way through:
Heather Hopkins · Founder
"I built and sold Hulah on organic video. I've been the founder on the other side, and I built the partner I wished I'd had."
Who this is for
✓ Best for
SaaS and consumer apps past product-market fit, at $300k+ MRR, where a view can become a download or a signup the same day.
✕ Not for
Physical products, like apparel or hardware. It's not our playbook, so we'll say so on the first call instead of taking the sale.
The things people ask first
Yes. One monthly program fee covers the creators, our team, strategy, casting, scripts, training, review and management. One line item, no admin.
Yes. Organic and paid usage rights are included with every video. Several brands have run our videos as profitable Meta ads.
TikTok, Instagram and YouTube. Every unique video is cross-posted across the three.
Three weeks of setup: kickoff, casting, scripting, training and account warm-up. Posts start going out in week 4.
Of course. We'll work together to make the selections.
A two-month minimum to start, billed monthly, then month-to-month. Weeks 1–3 are setup and posts only start going out in week 4, so one month can't show you what the program does. After the first two months we earn it every month.
Yes. Three brands have taken their programs in-house after we built and proved them, and we help with the transition. We count that as a win.